Dr. Kerr on the challenges of a successful billboard campaign

Dr. Don Kerr, Professor of Sociology, spoke to the CBC about the challenges that may come from the "Don't Tell Toronto" billboard campaign, designed to lure people to London. Kapil Lakhotia, BA '02 (Economics) and former Chair of King's Board of Directors, was also quoted as part of the story in his role as president and CEO of the London Economic Development Corporation.

CBC: 'Don't Tell Toronto' billboards aim to lure people to the Forest City

CBC Afternoon Drive with Allison Devereaux: Marketing campaign aims to send Toronto residents to London