Dr. Jennifer Jeffrey

Dr. Jennifer Jeffrey

Dr. Jennifer Jeffrey

School Associate Director/Associate Professor

Office: DL320
Phone: 4383
Email: jjeffr3@uwo.ca

Education

  • Ph.D. Ivey Business School, Western University
  • M.B.A., McMaster University
  • B.Sc. (Honours), University of Waterloo

Teaching

  • Marketing
  • Introduction to Business

Research

  • Human brand relationships
  • Affiliation motives and reference group effects
  • Risk and norms 

Selected Publications

  • Jeffrey, Jennifer and Matthew Thomson (2018), “Integrating Negative Social Cues in Tobacco Packaging: A Novel Approach to Discouraging Smokers,” Journal of Consumer Affairs, https://doi.org/10.1111/joca.12232.
  • Jeffrey, Jennifer, and Joseph H. Michalski (Editors, 2018) The King’s Peer Review (Volume 1). London: King’s University College at Western.
  • Jeffrey, Jennifer, Jodie Whelan, Dante M. Pirouz, and Anne Snowdon (2016), “"Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents," Accident Analysis and Prevention, 2016, 92:184-188.
  • Thomson, Matthew, Allison R. Johnson, and Jennifer Jeffrey (2015), “What Does Brand Authenticity Mean?  Causes and Consequences of Consumer Scrutiny towards a Brand Narrative”, in Review of Marketing Research (Deborah MacInnis and C. W. Park, Eds.).
  • Jeffrey, Jennifer, Dante M. Pirouz, and Jodie Whelan (2014), “Give ‘Em a Boost: Descriptive Norms Encourage Booster Seat Use with Low Involvement Parents,” presented at Association of Consumer Research Annual North American Conference, Baltimore, MD (competitive paper).
  • Jeffrey, Jennifer, Matthew Thomson, and Allison R. Johnson (2014), “The Ron Burgundy Effect: Exploring Differences between Actors and Characters on Endorsement Effectiveness,” presented at Association of Consumer Research Annual North American Conference, Baltimore, MD (working paper).
  • Jeffrey, Jennifer, Dante M. Pirouz, and Jeff Rotman (2013), “Risky Business: The Negative Impact of Ambiguity on Risk Communications,” presented at Association of Consumer Research Annual North American Conference, Chicago, IL (competitive paper).