Dr. Jennifer Jeffrey
- Ph.D. Ivey Business School, Western University
- M.B.A., McMaster University
- B.Sc. (Honours), University of Waterloo
- Operations and Supply Chain Management
Research and Scholarly Interests
- Human brand relationships
- Affiliation motives and reference group effects
- Risk and norms
Selected Research Publications
- Thomson, Matthew, Allison R. Johnson, and Jennifer Jeffrey (2015), “What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny towards a Brand Narrative”, in Review of Marketing Research (Deborah MacInnis and C. W. Park, Eds.).
- Jeffrey, Jennifer, Dante M. Pirouz, and Jodie Whelan (2014), “Give ‘Em a Boost: Descriptive Norms Encourage Booster Seat Use with Low Involvement Parents,” presented at Association of Consumer Research Annual North American Conference, Baltimore, MD (competitive paper).
- Jeffrey, Jennifer, Matthew Thomson, and Allison R. Johnson (2014), “The Ron Burgundy Effect: Exploring Differences between Actors and Characters on Endorsement Effectiveness,” presented at Association of Consumer Research Annual North American Conference, Baltimore, MD (working paper).
- Jeffrey, Jennifer, Dante M. Pirouz, and Jeff Rotman (2013), “Risky Business: The Negative Impact of Ambiguity on Risk Communications,” presented at Association of Consumer Research Annual North American Conference, Chicago, IL (competitive paper).